Privacy Policy

Effective Date: September 2025

1. Introduction

American Louver, Inc. (“we”, “us”, “our”) takes your privacy seriously. This Privacy Policy describes how we collect, use, share, and protect your personal data when you:

visit our website at plasticade.com;
submit information through our LinkedIn lead generation forms or other forms we provide;
interact with us in other ways that result in collection of your personal information.

By providing your information to us (either via the Website or via LinkedIn or other Forms), you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following types of personal information:

Type of Data	Examples
Contact Information	Name, job title, company, address, email address, phone number
Professional / Business Information	Industry, role, company size, business address
Lead Generation Data	Information you provide on Forms (e.g., interests, queries, comments)
Usage Data	IP address, browser type, pages visited, time spent on pages, referrer URLs, device type, operating system
Communication Data	Records of correspondence between you and us (e.g., emails, contact form messages)

3. How We Collect Information

Directly from you via online forms (including LinkedIn lead gen forms), email, or other communications.
Automatically through your use of the Website (via cookies, web analytics tools, server logs).
From third-party services (as permitted by applicable law), e.g. LinkedIn, advertising partners, etc.

4. Purpose of Collection

We use the data we collect for the following purposes:

To respond to your inquiries, provide information, services, or support you request.
To carry out sales, marketing, and lead generation activities (including via LinkedIn).
To send you promotional materials, newsletters, or other content if you've opted in.
To improve our Website, products, services, and user experience.
To analyze and monitor usage of the Website (analytics).
To comply with legal obligations and to protect our rights.

5. Legal Bases for Processing (if applicable)

If you are located in a jurisdiction (e.g. EU) where a legal basis is required for processing personal data:

Consent – where you have given your consent (for example by submitting a lead form or opting in).
Contract – to perform or manage contracts with you.
Legitimate Interests – in order to run marketing, improve services, protect our Website, detect fraud, and keep our operations secure (unless such interests are overridden by your rights).
Legal Obligation – to comply with laws or regulations.

6. Sharing of Personal Data

We may share your personal data with:

Our affiliated companies, subsidiaries, or contractors who help us with our operations (e.g., hosting, analytics, marketing).
Third-party service providers for marketing, analytics, CRM, email delivery, etc.
LinkedIn or other platforms in connection with lead generation.
As required by law or in response to legal process.
In case of merger, acquisition, or sale of assets, your information may be part of transferred assets (subject to confidentiality).

7. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to collect usage data, enhance user experience, and understand how the Website is used.

You can typically control cookies through your browser settings (block or delete). However, blocking some cookies may affect how parts of our Website function.

8. Data Retention

We retain your personal data only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

If you request deletion or opt out, we will take steps to remove or anonymize your data unless we are legally obliged to retain it.

9. Your Rights

Depending on your jurisdiction, you may have one or more of the following rights:

Right to access your data
Right to correct or update your data
Right to delete your data (“right to be forgotten”)
Right to restrict or object to certain processing
Right to data portability
Right to opt-out of marketing communications

If you are in the EU or certain other regions, you may also have rights under GDPR (e.g. supervisory authority complaint).

10. Opting Out & Unsubscribing

If we send you marketing emails or newsletters, you will always have the ability to opt out or unsubscribe. For promotional communications not sent by email (e.g. text, phone), instructions for opting out will be provided in those communications.

11. Security

We take reasonable technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. However, no data transmission over the Internet or via electronic storage is 100% secure.

12. International Transfers

If your personal data is transferred to or processed in a country other than the one in which you reside, we will take appropriate steps to ensure that your data is protected in accordance with this Privacy Policy and applicable laws (e.g. by using contractual safeguards, adequacy decisions, etc.).

13. Children’s Privacy

Our services are not intended for children under the age of 13 (or higher in certain jurisdictions). We do not knowingly collect personal data from children under this age. If you believe we have done so, please contact us; we will take steps to delete such information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version on the Website and update the “Effective Date.” For major changes, we may provide additional notice (e.g. via email) if you have provided your contact information.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Plasticade, Inc.
100 Howard Ave
Des Plaines, IL 60010
Phone: (800) 772-0355